Brand Concepts
Ecommerce brand concepts developed across different industries
Sème
A skincare identity built around the intersection of botanical ingredients and modern formulation science. The visual system combines soft natural tones, tactile materials, and refined typography to create a sense of purity, credibility, and elevated care. Every element is designed to communicate conscious luxury—where scientific precision meets natural wellbeing in a calm, premium ecommerce experience.
Aeter
A watch identity built around the principles of restraint, precision, and enduring utility. The visual system combines dark tonal palettes, refined materials, and understated typography to create a sense of quiet confidence and permanence. Every element is designed to communicate modern craftsmanship—where mechanical precision, timeless design, and considered ownership come together in a refined luxury experience.
Sura
A haircare identity built around the idea of beauty as a ritual rather than a routine. The visual system combines soft neutral tones, tactile materials, and refined product presentation to create a sense of nourishment, elegance, and timeless care. Every element is designed to communicate elevated self-care—where natural beauty, sensory experience, and premium formulation come together in a calm, luxury ecommerce experience.